Do you run a coffee bar, bakery, sandwich shop, restaurant or hotel and looking for a new way to expand your offering? A brunch menu might be exactly what you need. You can cater to a new target group and give your turnover a boost. Want to serve brunch at your business? Read further and discover tips and tricks from the LLBG chefs.
Serving brunch: expand your offering
The advantages of a brunch offering for your business
Serving brunch at your business has the following advantages:
A wider audience: brunch appeals to a wide audience, from families to friend groups and even colleagues that want to have an early business lunch. In addition, you can appeal to an extra target group that wouldn't normally visit your business for breakfast, lunch or dinner.
Extra turnover: brunch allows you to make good use of the quiet hours between breakfast and lunch. This allows you to spread your turnover across the day, which means you get more out of your capacity.
Higher margins: brunch dishes like eggs, pancakes, sandwiches and salads often have a low food cost percentage, even though you can sell them for a good price. This is great for your turnover and profits.
Creative menu: a brunch menu offers you the flexibility to serve both savoury and sweet dishes. Get creative with seasonal ingredients, recipe development and food trends.
Tip: A brunch can be combined with themed events like holidays (Easter, Christmas, Iftar etc.) or weekly specials (Sunday roast). You'll attract more regular customers.
How do you create a delicious brunch?
For a delicious brunch, you need to find the right balance between sweet and savoury dishes with the necessary variety and attractive presentation. Our chefs have a few tips for you:
Tip 1: enough variety
A good brunch has a mix of both savoury and sweet dishes. For example:
Savoury dishes: eggs (like scrambled egg and quiche), bacon, salmon, avocado toast, mini breads, cheese and charcuterie
Sweet dishes:
pancakes, waffles, croissants, muffins, fruit salads, yoghurt with granola
Tip 2: seasonal and fresh ingredients
Use fresh ingredients for a flavourful brunch. Seasonal fruit and vegetables and locally baked bread give your menu a fresh and refined appearance. Adapt your bread to the season like a stollen for New Year's Eve and brioche at Easter.
Tip 3: combine classics with unique options
Offer both familiar classics as well as creative, interesting dishes. Such as:
Classics: rolls, croissants, scrambled egg, bacon, freshly squeezed fruit juice
Creative dishes: açaí bowls, avocado toast with poached egg, shakshuka, gourmet pancakes with unique toppings
Extra tip: discover our recipes for creative sandwich fillings.
Tip 4: one person bites
Small portions and bites are the way to go for brunch. For example, mini quiches, tapas or sliders. What are sliders? They're small sandwiches with different fillings. This makes it possible for guests to try lots of different dishes without feeling too full.
Tip 5: enough healthy options
Lots of people prefer to make health-conscious choices these days. Make sure that you have dishes that meet a wide variety of dietary preferences like vegan, gluten free or lactose free.
For example:
Yoghurt with homemade buckwheat granola
Smoothie bowls
Vegan pancakes
Salads with quinoa or other grains
Tip 6: delicious beverages
An extensive brunch menu requires suitable drinks. Combine hot drinks like coffee, tea and hot chocolate with cold options like freshly squeezed juices, infused water and perhaps even cocktails like a Mimosa or Bloody Mary. Don't forget to offer some mocktails and gourmet coffees.
Tip 7: presentation and styling
The presentation of your brunch is crucial. Create a beautifully presented buffet or attractive individual plates. Use colourful ingredients and stylish tableware, wooden boards and seasonal decorations like fresh flowers.
Unique brunch concepts
Looking for inspiration to take your brunch to a higher level? Here are some ideas we'd love to share.
Global brunch
This concept offers your guests a culinary journey across the world's cuisines during your brunch. Every table or station is dedicated to a different culture, with traditional flavours and beverages.
Examples of dishes:
Italy: frittata, bruschetta, mini croissants with ricotta and honey
Asia: bao buns with a spicy filling, matcha pancakes
Mexico: huevos rancheros, chilaquiles, guacamole and nachos
Beverages: international tea varieties, espresso shots, chai lattes, fresh fruit cocktails
Green & clean brunch
This brunch is all about healthy, sustainable and plant-based dishes. This concept is perfect for environmentally conscious customers and those who love health foods. Prepare all dishes with local and organic seasonal products.
Examples of dishes:
Breakfast bowls: overnight oats with fresh fruit, chia pudding
Savoury options: avocado toast with vegetable spreads, vegan quiches, hummus wraps
Sweet options: oat pancakes with seasonal fruit, vegan scones with almond cream, granola bars
Beverage options: green smoothies, detox shots, coconut water, cold brew coffee
Presentation: natural materials like wooden boards, glass pots and minimalist styling with lots of plants (herb plants on the table)
Brunch & bubbly
For a festive or chic brunch, the brunch & bubbly concept is the way to go. Serve elegant dishes, premium ingredients and some bubbly, or course. Perfect for special occasions like birthdays, weddings or national holidays.
Examples of dishes:
Savoury: eggs benedict with salmon, omelette with truffle, mini lobster rolls, quality charcuterie and local cheeses
Sweet: petit fours, French patisserie (like eclairs and macarons), chocolate fondue with fresh strawberries
Special options: oysters with lemon, faux-gras canapés, luxury canapés
Beverage options: champagne, mimosa, bellini, luxury coffees
Presentation: crystal glasses, golden accents, marble serving platters, flower arrangements for a luxurious feel
Make your brunch menu complete with the products from LLBG
Looking for delicious quality products to strengthen your brunch range? Take a look at the very extensive range of products offered by La Lorraine Bakery Group. Bread products, viennoiserie, patisserie, savoury snacks and sweet snacks? LLBG is your partner for (frozen) products that your customers can't get enough of.
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