When corona inspired us to make beer-based bread
The pandemic outbreak of Covid-19 early 2020 gave LLBG and many other companies a hard time, but it also created opportunities. Like when brewery AB InBev approached us with their unsold barrels of Leffe beer, because of the temporary closure of bars and restaurants. Our master baker knew what to do with it and created two unique breads with beer as an ingredient. A great way to avoid waste and at the same time start a charity campaign for the local Foodbanks!
LLBG and AB InBev joined forces with Belgian retailer Delhaize, that sold the very first ‘bread à la Leffe’ in its stores in May. For every five loaves sold, the three brands donated a family loaf (800 g) to the Belgian Food Banks, who needed it more than ever during the corona crisis. Their way of showing solidarity and helping people who were struggling through the crisis, and for whom their daily bread means a lot.
Perfect flavor combination
The two fresh breads were baked in a traditional way with pure and Belgian ingredients in our bakery in Barchon (Liège). One was made with Leffe Blond, the other one was a multigrain bread made with dark Leffe. Master baker Ives: “We started experimenting, replacing water by beer, looking for the perfect combination between the flavors of the beer and our sourdough. In record time, we developed two beautiful breads, if I may say so myself (laughs).