Our family values
Respect for 3 P's (product, planet, people)
Shared passion (for product, customers & consumers)
Our purposeful mission
Every day we get up to bake a better world together. We build wide access to more natural, tastier & fresher bakery products, contributing to a well-balanced daily nutrition and consumer delight. We do it sustainably while growing people to their full potential.
Our brand promise
Baking a better world together
What do we want to reach?
Through our 4 empowered and interconnected business units we adopt a winning product leadership strategy. We engage large-scale production & go-to-market concepts with respect for artisan-scale quality, to bring innovation, consistency in quality and differentiation in ‘look & taste’ in existing and new markets.
for the next 20 to 50 yearsTo grow, across generations, a sustainably entrepreneurial company, with a soul and passion for quality and innovation, doing well for all its stakeholders and our planet, thus becoming a bigger, but above all, a better company.
The birth of LLBG’s iconic logo
Our logo expresses dynamism and motion. The motion starts in the middle, representing our strong family values, purposeful mission and clear vision based on a true entrepreneurial spirit.
It then changes into a permanently rotating and balanced movement of growth. LLBG keeps moving, like moving water creates rivers, lakes and oceans.
Good to iconic
Finally, the logo has an ‘open end’: this represents our continuous well-balanced motion, looking above the horizon to become a bigger, but above all a better company.