4 November 2020
Chez Claire: our newest brand
In 2019, LLBG took over the small but booming business 'Chez Claire', which focuses on high-end éclairs (popular kind of patisserie). In November 2020, we made it nationally available in the Belgian supermarket chain Delhaize.
The story of Chez Claire started in the Spring of 2018. Initially, there were shops in Ghent and Antwerp, and also a pop-up at Brussels Airport. Cool concept stores, selling éclairs as if they were precious jewelry!
The story of Chez Claire started in the Spring of 2018. Initially, there were shops in Ghent and Antwerp, and also a pop-up at Brussels Airport. Cool concept stores, selling éclairs as if they were precious jewelry!
Available at Delhaize
Since November 4, Chez Claire is available at the Belgian supermarket Delhaize in a small box containing the 4 most popular éclairs in a mini-version: raspberry, lemon, chocolate and caramel. Made with passion at our La Lorraine bakery in Alken, experts in creating special éclairs, and with only the best ingredients.